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Our Story
Founded in 2006 by a college student, Southern Tide was born from a mission to create high-quality clothing that reflects timeless Southern style inspired by the coast.
The brand began with a simple goal — create a tried and true polo shirt that will stand the test of time. From that point on, we began our journey to create apparel with timeless style and effortless comfort.
Since 2006, our vision has grown from one iconic polo to a full lifestyle experience steeped in southern coastal culture.
Our Signature Style & Craftsmanship
Every Southern Tide piece is designed with lived-in comfort at its core, combining soft, premium fabrics with reliable fits and timeless silhouettes. Our signature styles are made to feel like an old favorite from the very first wear, blending polished tailoring with relaxed ease. Effortless yet refined, each design delivers the confidence of looking put together without ever feeling overdone.
Inspired by coastal living, our collections feature classic navy, ocean blues, nautical stripes, and sun-washed brights. From performance polos and tailored men’s shorts to versatile men’s pants, sport shirts, button-downs, dresses, and everyday essentials for women and kids, each piece is thoughtfully crafted for real life. Moisture-wicking fabrics, stretch construction, and breathable materials are seamlessly built in, so you stay comfortable from active mornings to elevated evenings.
Whether heading to the golf course, meeting friends for dinner, traveling for the weekend, or gathering by the water, our clothing is designed to move with you. Rooted in heritage style and modern performance, Southern Tide creates timeless wardrobe staples made to transition effortlessly from work to weekend, season after season.
Our Footprint
Southern Tide is proud to call Greenville, South Carolina home — right where it all began. Nestled in the newly restored, historic Borden Building, our headquarters reflect the same Southern hospitality and timeless style that inspire everything we do. It’s a place where our coastal spirit and classic roots come together.
Driven by a dedication to superior service, hospitality, and community, Southern Tide employs hundreds of employees and reaches customers through nearly 40 retail locations, along with a strong online presence. This network allows us to deliver that authentic, Southern-meets-coastal lifestyle to men, women, and families coast to coast.
In addition to our growing family of signature Southern Tide stores, our brand is proudly carried by select wholesale partners across the country. Whether you step into one of our own stores or discover us through a trusted partner, every experience is rooted in authenticity, hospitality, and the timeless style that defines Southern Tide.
